Adoption of agroforestry in northwest Viet Nam: What roles do social and cultural norms play?

doption of agroforestry practices, using a purposive, gender-balanced sample of sixty farmers from six villages across three provinces in the northwest region comprising people from Kinh, Thai and H’mong ethnic groups. Our results show that although farmers from all groups are aware of the economic and ecological benefits of trees for soil conservation in general, they have different perceptions about the benefits of particular agroforestry practices. Behavioural norms controlling agroforestry adoption vary amongst ethnic groups, and farmers’ individual social and cultural preferences influence their aspirations and adoption decisions. We conclude that developing appropriate agricultural interventions in a culturally rich environment such as northwest Viet Nam requires understanding of the context-specific needs and interests of socially and culturally disaggregated populations. Policies supporting agroforestry are more likely to contribute to more sustainable livelihoods and ecological benefits where they are tailored to the requirements of different ethnic groups. © 2021 by the authors. Licensee MDPI, Basel, Switzerland.