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Factors Influencing the Decisions on Choosing Ho Chi Minh City as A Destination of North American Tourists
Quality - Access to Success Số 187, năm 2022 (Tập 23, trang 138-142)
ISSN: 15822559
ISSN: 15822559
DOI:
Tài liệu thuộc danh mục:
Article
English
Tóm tắt tiếng anh
Tourism is one of the fast growing and developing industries of Ho Chi Minh economy. However, challenges in terms of infrastructure, business model remain and low return visitor rate. The goals of the research are to systemize and to select the factors that affect the decision to select Ho Chi Minh City as the tourist destination of North American tourists from the research’s result; then to build the web model (SEM). Basing on those bases to propose the administrative implications, which attract North American tourists to come to Ho Chi Minh City. The methods of the research included the qualitative analysis and the quantitative analysis. In the qualitative analysis, the research performed descriptive statistics, verified the scale, analyzed EFA and CFA factors, built the web model SEM and verified the differences between the demographic characteristics groups of North American tourists. The number of samples, which was selected to survey, was n = 250 with 36 observed variables by means of practically surveying. Then, the survey’s results, which based on verifying the hypotheses of the being built research’s model, were processed and analyzed to provide the results which achieve the statistically significance. The results showed that all the initial predictions are realistic; the 7 being analyzed factors, which have affected the decision to select Ho Chi Minh City as the tourist destination of North American tourists such as, Food, Prices, Local people, Tourism motivations, Destination images, Social network and Social values. In particular, the factor that has the most effect on the decision to select Ho Chi Minh city as the tourist destination of North American tourists is ”Destination images”. Through its finding and some recommendations and implications are suggested enhancing traveler intention to return and increase awareness of tourism in Ho Chi Minh City. © 2022, SRAC - Romanian Society for Quality. All rights reserved.
